Why use ecommerce software

People can now enjoy shopping and even running their own business from the comfort of their own homes! As a seller with an eCommerce website , you can tell your customers about your company, showcase your products and take payments online. With the rapid growth of the online market, here are some of the reasons to get in on the action and start selling on an eCommerce platform:.

Having an eCommerce website designed will give you the opportunity to reach out and offer your products and services to customers around the world, regardless of the distance and time zone.

Customers will enjoy the round-the-clock convenience of being able to purchase what they want and when they want it, and you won't lose out on sales with an online shop that is open 24 hours a day, 7 days a week, compared to regular store hours.

Diversify your product range and increase sales with intangible goods like eBooks that can be sold on your online store. Customers can also place orders for personalised items which makes it easy to provide all the necessary information to suit their requirements. Potential buyers are more likely to make purchases when they can place their order instantly, rather than waiting for a regular store to open.

With good search engine optimisation, your website will appear in the top results of search engines such as Google, alsow working with an SEO services provider will allow you to understand how your target market is searching online. Using this information, you can then develop an online strategy that will expose your website to relevant, highly-motivated customers.

Also social media websites like Facebook and Twitter will provide you with a platform to build trust with your customers through reviews and ratings, as well as keeping them informed with regular posts about your products and offers. Keep your customers engaged with competitions and shareable content to drive even more traffic to your website. These days customers are appreciating the convenience of online shopping more and more.

WooCommerce has the largest market share of all the eCommerce platforms. If you are unfamiliar with WordPress, setting up a WooCommerce web store may not be for you. WooCommerce offers 23 customizable design themes. The service encompasses a wide variety of extensions so you can tailor your webstore to your most specific business needs. However, this eCommerce platform lacks scalability as the number of customers and orders grows, your website response time will slow down. Thanks to the many add-ons available for WooCommerce, web stores made with this platform accept various credit cards, bank transfers, checks, and cash.

Subscriptions and deposits are also available. WooCommerce extensions cover such aspects as product and order management, shipping, automated tax calculations, mobile apps for iOS and Android, marketing integrations, and more. You can couple this platform with SendPulse to automatically export email addresses, set up automated campaigns, and send trigger, transactional and promotional emails.

These tactics will improve your revenue and relationships with buyers — read our setup manual to get started. You can also hire developers recommended by the platform to customize your webstore. To help you measure your business performance, WooCommerce consolidates data on your revenue, customers, products, taxes, and so on. Pricing: Free platform with paid add-ons.

Free plan: day money-back guarantee. Wix is a well-known website and landing page creator that has added eCommerce features in the last several years. The main advantage of this platform is its drag-and-drop editor and the abundance of customizable design templates. The service even offers to build your webstore automatically via the Wix ADI tool. This eCommerce platform also takes care of SEO for your webstore, offering a personalized plan.

Among other useful features are in-depth site performance analytics, social and email marketing tools, and a boatload of integration options. The system automatically selects the best option for your region. You get access to order and shipping management systems, as well as a tax management tool. Better yet, Wix Stores lets you sell through several channels, such as Facebook and Instagram.

One of the downsides of this service is its relatively low storage, which makes Wix an unsuitable solution for large or rapidly growing businesses.

The interface of Wix Stores is simple. The main dashboard shows you total revenue, the number of products sold, and the amount of transactions. Free plan: Available forever for website building. One of the best-known eCommerce platforms, Shopify, offers an intuitive drag-and-drop editor for website creation.

Design options include 9 free and 64 paid pre-made themes sorted by industry, visual style, and so on. Shopify lets you work with a wide range of currencies and accepts payments with Visa, Mastercard, American Express, Google, and Apple Pay. Among other advantages of this eCommerce platform are a shipping management system, special prices for carrier services, advanced analytics, and more. To help you deal with all these tools, Shopify offers a support team, help center, and a handful of forums.

Shopify tweaks your SEO a little, although web stores made with this eCommerce platform still demonstrate mediocre results on search rankings. However, the service provides you with plenty of other marketing opportunities. For instance, it supports integration with SendPulse. Integrate Shopify with SendPulse through Zapier — follow our guide on integration or contact our support team.

Shopify gives you all the essential information about your business in real time. Knowing best-performing channels and top products, you can adjust your tactics to drive better performance. This eCommerce platform is a great solution for larger brands and brick-and-mortar stores that want to accept orders online. The service offers a wide variety of marketing solutions out of the box. They include high-quality SEO, the opportunity to launch a blog, abandoned cart saver, email marketing features, and more.

The platform meets the PCI security standard and offers protection from fraud and chargebacks. The heart of BigCommerce is its order management system with inventory management tools, the possibility to create personalized shopping experiences for different segments of customers, and partnerships with shipping and payment providers.

BigCommerce users get access to community forums and live support. Apart from that, the service helps you get personalized business audits and advice from experts. You can start building your website by choosing one of the many pre-designed themes. Access them through the BigCommerce interface, sort by industry or price, as shown in the picture.

PrestaShop is another eCommerce platform that requires technical skills. The strongest part of this service is its design themes — PrestaShop offers over templates, most of which come free of charge. The service lets you easily customize the colors, images, layout, and typography. To make major design changes, you need technical skills. PrestaShop supports a great many payment options, like Visa, MasterCard, and PayPal, as well as prepayment, payment on delivery, or in-store payment.

With this platform, you can manage orders in real-time, create invoices automatically, and connect with partner delivery companies. This acquisition will also help Magento develop in the enterprise market. Magento has been listed as 1 of 10 leading eCommerce platforms for worldwide by Techliance. For businesses and individuals who want to develop a long-term professional eCommerce site , you should think of Magento as a priority.

Magento is the best open-source to build an online store. Omnichannel is the future of retail, so a lot of merchants select Magento ecommerce for their website, and then use Magento POS for their brick-and-mortar stores.

Thanks to that, they can sell and manage their business from a centralized system. However, what makes Magento different from other platforms are:. Magento not only offers flexible, scalable eCommerce solutions but also gives you the flexibility to customize. Also, it provides you the possibility to extend your platform to create unique and differentiated branded experiences.

This platform has the ability to adapt well to change and has the potential to be modified to meet the requirements of shop owners. With Magento, eCommerce retailers are able to freely select the hosted platform of their choice without sticking with one hosting anymore. This provides great freedom for all online shopping businesses to have their own files and be selective with different hosting companies. Magento is good for keeping the standards of mobile web design.

Both the free community edition and the enterprise version of Magento incorporate the HTML5 platform to maximize the mobile shopping experience. Consequently, your eCommerce store will always be optimized.

Magento mobile app will establish a fulfilling brand experience for consumers using their smartphones and mobile devices to connect anytime and anywhere.

You can easily integrate third-party add-ons and modules to your Magento store. This provider allows any modification without any restriction. The platform also allows shop owners to add Google Analytics and other such third-party integrations like eBay, Paypal, Mail Chimp, etc. Referring to page loading time, Magento is again the winner! In many cases, the loss from the slow loading page can be seen immediately, which sometimes leads to unintended consequences.

Magento can surprise you with the performance of the platform itself due to the ability to customize as well as the trust it brings. Utilizing a PWA storefront can speed up your website even further and delight your customers. It contains lots of SEO features like:. Magento also includes analytics for tracking web visitors. This is one of the most prominent features of Magento.

If you want to learn more about Magento, you can consider this list of top 80 Magento blogs. Read further : we also give you a full infographic about 10 reasons to choose Magento for business by Codeuridea.

If you choose Magento to be your eCommerce platform, Magestore can help you set up a centralized retail system right on it. With our Magento eCommerce and POS system solution, you can sell and manage all your retail operations from one place. Book a free consultation with our experts and we can build the best-fit solution for your business.